WHAT IS CONTENT AND HOW ITS CONNECTED TO MARKETING:
Content is something that is expressed and described in whatever formats and the most followed is the written one. In the marketing sector, content seems to be the foundational step to achieve success and is the best strategy for marketing. It creates an engagement with the brand.
For a long period of time brands prefer to follow long-form content since it provides more space and an assuring deliverance of value and it favors SEO (Search Engine Optimization) too. But modern times changed the preference to short-form content and in no surprise, it is on rising drastically. Here are some of the pros on why short-form content is on rising
- It is easy to share
- It can deliver value
- Easy to create
- Engaging for mobile users
Let us look at each of the above-listed points in brief.
- IT IS EASY TO SHARE:
Nowadays, people prefer QUALITY, not QUANTITY. Short-form content stands out from the long-form and people prefer to choose it since it takes minutes to read, it is valuable and they share it with their circle and acquaintances. This is more appealing to the readers rather than the long-form content. It generates more audience and creates engagement with them and also is the best way to focus the time for the creator.
- IT CAN DELIVER VALUE:
As said earlier, the quality of the content matters a lot. A majority of people think that only long-form content creates a huge space to deliver the content and also have more value. Even a long-form content can be written still in a valuable short form, it all depends upon the creativity of the writer who makes the short form content valuable. For example, brands such as Joliegirl, make content barely within 600 words and it is still a hit among the readers.
Being concise on the points added and cut waffling the unwanted superfluous information makes it short and interesting for readers.
- EASY TO CREATE:
The beauty of the short-form content is that it requires only less amount of time to create it and we all know how precious each and every second is. An easy 500-word blog can be created in hours. Creating this doesn’t affect the consistency of a business. Instead of sitting for a long time creating one long-form content, writers nowadays take the same span of time for creating long-form content and creates various creative short-form contents on a regular basis, and still the business be inconsistent or even better. The only thing that has to be done on short-form content is to write it in an interesting manner such that it makes the readers feel complete and engaged.
Another benefit of this is that it gets the writer into the habit and it becomes a part of that writer’s day. Creating and publishing various contents regularly not only makes the reader satisfied but also the writer too.
- ENGAGING FOR MOBILE USERS:
It is a well-known fact that the world has a greater number of smartphone users. The more and more people using smartphones with internet connectivity, the more and more chances of long-form content losing its sustainability level. It doesn’t mean that it is not possible to read a 5000-word blog on mobile. People don’t waste their time scrolling the screens and they just get frustrated after seeing a huge word-counted blog post. Even though the content in it is worth a lot, it still receives a flop among the readers using smartphones.
Most of the readers use their short span of free time to read blogs for various reasons like relaxing their mind and to win the readers with smartphones, short-form content is the best way undoubtedly. In today’s world majority of the people are impatient and they wish to acquire value from the content quickly. They just scan the content rather than delving into the long post and slowly reading all the details provided.
To summarize this blog, working on content smarter rather than harder is the key for success in business marketing and is the best strategy to follow for getting a huge audience and gaining popularity among them. It has an array of benefits that saves the time of readers as well as writers.
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