Being a Brand “A Brand is a voice and a product is a souvenir.”- Lisa Gansky
Arguably the most influential thing in the market today is ‘brand’.These are times where people often go for brands rather than quality and cost. Brand shall be considered as the sum total of how someone perceives a particular organization, manufacturer, piece of electronics, etc…The influence a brand can have on the market is well depicted by Ealter Landor as he said”Products are made in a factory, but brands are created in the mind.”The emergence of initiatives where global markets come together has led to a phenomenon called “Personal Branding”.
It is often defined as the conscious and intentional effort to create and influence public perception of an individual. But there are still some cases where people unintentionally went on to become brands worth billions of dollars. Let us discuss some people who have turned their fortunes and skills into billion-dollar brands. And what to do if we intended to become a ‘brand’.
Elon Reeve Musk is no stranger to anyone who is interested in science, commerce, blockchain, crypto, a list that goes one. In a nutshell, almost every person who updates themselves with the latest news will be aware of him. A centi billionaire, a business magnate, CEO of Tesla Motors, CEO of SpaceX, and more.
He turned himself into a brand, which can even influence blockchain and cryptocurrencies to go up to the moon and crash so hard as well. The meteoric growth of his company named ‘Tesla Motors’ is fascinating as everyone knows. But the fact that makes it much more captivating is that ‘Tesla Motors’ has a zero-dollar bill on advertising. No commercials, no slogans,no-nothing.
He himself being the face of the company eventually started promoting Tesla Indirectly. He is such a huge brand that he doesn’t even have to mention ‘Tesla Motors’ to advertise that. A tweet is all that he requires to create an alternate reality or to crash existing ones.
Lionel Messi is a surprise entry to this list. But it is a fact that he is nothing short of a huge brand with millions if not billions of fan following. Leo is not an intelligent businessman like Elon, he isn’t a movie star who earns millions of dollars for appearances alone. Then how did he make it into the list? It is the way he acts. Lionel Messi, despite being the best player ever to play football according to the majority of critics, doesn’t brag about himself.
It is his behavior and wise choice of words, which made him a giant brand. Though his talent contributes to it, a simple slip of the tongue could’ve ended the emergence of the brand even before it was born. The six-time ballon d’Or winner even said once that “I’m more concerned about being a good person, rather than being the greatest ever player”.
Him being a successful brand is evident as we saw the aftermath of his transfer from Barcelona FC to Paris Saint Germain, as a single transfer lead already in debt Barcelona to a giant debt, as they will lose sponsors who were sponsoring them as they had Leo Messi and they have let go of 30% of their annual revenue, that is the man himself, and PSG being able to sell more than a million copies Of Messi’s jersey within a few days of arrival as well.
Shah Rukh Khan
Shah Rukh Khan, also known as SRK is a well-known actor from Bollywood. It would be disrespectful to introduce him to anyone from India as he is a bigger brand than Bollywood itself. It is his story and his hard work to be the face of Indian cinema that made him a brand giant.
The fact that he in 2016 was the ambassador of Dubai tourism makes it easier to dissolve how big of an influencer and brand he is. He is still endorsing many MNCs and E-commerces as well.
Cristiano Ronaldo is a well-known footballer, an elite athlete, the most followed person on social media, and a businessman as well. How’d he become a brand is no mystery to any sports enthusiasts. His hard work is what made him who he is today besides the brand he is today. Heis a physical specimen who is still at the pinnacle of his form and with a work rate of a 19-year-old.
His dedication and perseverance are what helped him build the brand which is known as CR7, which is nothing but him. Anything and everything he endorses touches the summit of the market. It is no easy task to maintain a brand a man is and it is well explained by Warren Buffet who said “It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently”.
The above case studies prove that building a personal brand does not require the person to be an absolute mastermind, an epitome of business. Doing what one does with maximum effort and perseverance is what it all requires. Having a focus, being genuine, and being consistent is what it all boils down to become a giant personal brand.